Hey! Kara here. Spring isn’t just for closets and junk drawers—your brand could probably use a deep cleaning too. Whether your visuals are feeling a little flat, or your website is still rocking your 2020 “pivot” messaging, now’s the perfect time to hit refresh. As a brand designer and Showit website designer, I’ve seen it all—ghosted blogs, services that no longer exist, color palettes that feel like a random pick off of Pinterest. The good news? You don’t need to start from scratch. Sometimes all it takes is a strategic sweep and a little elbow grease to bring your brand back to life. And you better believe, I am working through this list myself when it comes to my own website as well as right here at ADH. So without further ado, here are 10 ways to spring clean your brand.

1. Revisit Your Brand Mission + Vision

When was the last time you looked at your mission statement? Be honest. If your mission sounds like it was written in a caffeine-deprived fog at 2AM, it might be time to revisit. Your mission and vision should light you up and guide every decision you make in your business.

Hot tip: If your brand message doesn’t make you want to stand up and shout “yes, this is it!”… it is not in fact “it”.

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2. Audit Your Visual Identity

Let’s be real: your visuals do a lot of the heavy lifting when it comes to first impressions. Colors, fonts, logos, and overall vibe—they all send a message before anyone even reads your copy. If your brand identity feels disconnected, inconsistent, or just… not you anymore, it’s time to audit the whole system.

This is where a brand designer becomes your secret weapon. We don’t just “make things pretty”—we craft intentional design systems that communicate your story, speak to your ideal clients, and build brand recognition that sticks.

Working with a brand designer means:

✓ You’re no longer mixing random templates and hoping for cohesion
✓ Your visuals match the level of your services (hello, elevated presence!)
✓ You build trust faster because your brand feels consistent and confident
✓ You finally stop second-guessing everything you post

It’s not just about aesthetics—it’s about positioning. And if your visual identity isn’t aligned with the business you’re running today, a refresh might be exactly what you need to get unstuck and moving forward with ease.

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3. Clean Up Your Website

Your website is often the first real “conversation” someone has with your brand—so if it’s out of date, confusing, or feels like a digital relic, it’s doing more harm than good.

Start with a quick audit:

✓ Is your homepage messaging still aligned with what you offer?
✓ Are there services listed that you no longer provide (or want to provide)?
✓ Are your links, contact forms, and buttons actually working?
✓ Do your images and copy reflect where your business is now?

Outdated information creates confusion (and let’s be honest—missed sales), while broken links or clunky layouts can instantly make your brand feel less trustworthy. If you’re using Showit, you already know how flexible and user-friendly it is when it comes to updates—that’s one of the reasons we love it.

But here’s the thing: that flexibility only works if you treat your website like the living, breathing extension of your brand that it is. It should grow and evolve alongside your business—not sit untouched for months/years while you cross your fingers and hope no one notices the expired offer or broken blog link.

Think of your website like your digital storefront. If the windows are dusty and the “Open” sign is crooked, people are less likely to come inside.

Take the time to update copy, refresh imagery, check your SEO settings (yes, those matter!), and remove anything that no longer reflects the business you’re growing.

And remember: a polished, on-brand website isn’t about perfection—it’s about clarity, confidence, and creating a smooth path for your audience to take the next step.

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4. Refresh Your Brand Photography

You know the headshot you’ve been using everywhere—the one from three hairstyles ago? Yeah, it might be time for a change.

Strong, intentional imagery is a huge part of showing up professionally and consistently online. While brand photography is a great investment when possible (there’s nothing quite like photos that feel uniquely you), I’m also a big fan of DIY photo shoots in a pinch and using high-quality stock imagery to supplement and fill the gaps between professional shoots.

Pro Tip! Choose stock that matches your brand’s tone, color palette, and overall vibe so it still feels cohesive with your custom visuals.

Here are a few of my favorite stock photography sources I love and personally use within my businesses (affiliate links included):

• Editorial Stock Images
• Elevae Visuals
• The Vault Stock
• Haute Stock
• Styled Stock Society

Great photography—custom or curated—makes your brand feel polished, professional, and intentional.

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5. Streamline Your Services

Be honest: are you still offering things you secretly dread? If your services page feels like a Cheesecake Factory menu, it’s time to simplify. Spring is the season of letting go. So if your pricing or services page is a Frankenstein mash-up of past offers, old packages, and vague descriptions, it’s time to streamline.

My expert advice? Lead with your strengths and let the rest go. Clean and clear sells better than cluttered and complicated every time.

Take a hard look at what you actually love doing, what aligns with your brand today, and what’s been bringing in results—for both you and your clients. Then, get clear on how you present those offers.

Your services should be easy to understand, visually consistent, and packaged in a way that reflects the value you deliver. No more “custom quotes for everything under the sun” unless it truly serves your process. Make it easy for people to say yes.

Confused offers = confused clients. Clear, confident packages build trust—and convert.

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6. Update Your Portfolio

You’ve done some incredible work—why is none of it on your website? If your latest client project isn’t getting the spotlight it deserves, you’re missing a huge opportunity to show potential clients what’s possible. Share the wins. Share the glow-ups. Add those testimonials you’ve been hoarding in your inbox. Better yet, start collecting them if you have been failing in that area of your business.

Need some inspiration? Our recent post about Addison’s Wonderland is a great example of how to showcase your work without sounding like a walking resume.

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7. Reevaluate Your Copy

Read through your homepage and ask yourself: does this sound like me? Or does it sound like ChatGPT after only one round of prompting? Your words should feel like a conversation, not a pitch deck. If it’s too stiff, too vague, or still referencing things you don’t even offer anymore—it’s time to get to work. You can say “high-converting” without sounding like a robot. I promise.

Here’s how to make sure your copy is doing its job:

1. Make It Conversational:
Your audience wants to feel like they’re having a real conversation with you—not reading a boring brochure from the auto repair shop lobby. Use a friendly, approachable tone that reflects your personality. Ask yourself: Would I say this to a client in person?

2. Get to the Point:
People’s attention spans are shorter than ever. If your homepage is one long paragraph of fluff, you’re losing people before they even finish reading it. Break up your copy into clear, scannable sections with compelling titles and short paragraphs.

3. Update Your Offers:
If your copy still references outdated services or “limited-time” offers from six months ago, it’s time to give it a makeover. Make sure everything on your site aligns with your current offerings and goals. When was the last time you really looked at your services page? (That is rhetorical, you can stop sweating).

4. Show, Don’t Just Tell:
Instead of just listing what you offer, show how you solve problems or add value. Use examples, testimonials, and success stories to back up your claims. Potential clients want to know how you can help them achieve their goals—not just what you can do.

5. Clarify Your Call-to-Action:
Do you have a clear next step for your audience? Whether it’s scheduling a consultation, downloading a freebie, or signing up for your newsletter, make sure every page has a compelling and easy-to-find call-to-action (CTA). Don’t make people guess what they should do next—guide them.

Pro Tip! If your copy isn’t converting, it’s not just about writing better words—it’s about being crystal clear on who you’re talking to, what they need, and how you’re going to help them.

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8. Check Your SEO Basics

SEO doesn’t have to be overwhelming. At its core, it’s about helping your audience find you. Here are a few quick SEO essentials to check off (and to also go back through past content and audit):

1. Keywords: Make sure your website copy and blog posts target the right keywords for your audience. Focus on phrases your ideal clients are searching for—but keep it natural. No keyword stuffing!

2. Alt Text & Descriptions: Ensure your images have alt text that describes them (with relevant keywords) to improve SEO and accessibility. Don’t forget your page meta descriptions—make them clear, concise, and compelling.

3. Internal Links: Link to other pages or blog posts within your site. It helps visitors explore your content and boosts your SEO.

4. Mobile Optimization: A mobile-friendly site is a must. Check that your website looks great and functions smoothly on mobile devices—Google’s ranking system loves it!

5. Page Speed: Slow-loading websites lose visitors. Use tools like Google PageSpeed Insights to ensure your site is quick and efficient.

Need a deeper dive? Check out our full post on ‘Why SEO Still Matters in 2024′ for more tips!

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9. Clean Up Your Social Channels

Does your Instagram bio still have 2019 vibes? Is your LinkedIn giving off “I only log in during Mercury retrograde” energy? *Adds to to-do list*

Update your social media bios and profiles to reflect your current messaging, offers, and tone of voice. These micro touchpoints are often the first place people interact with your brand—and they are powerful real estate.

Use clear positioning statements, add a strong CTA (linking to your current funnel or offer), and make sure your visuals match your overall brand aesthetic. Consistency here builds recognition and tells people you’re the real deal.

Pro Tip! If someone clicks from Instagram to your website and the vibe is completely different? That’s a red flag (where’s the Flag Guy when you need, am I right?). Make your transitions seamless.

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10. Organize Your Brand Assets

Last but not least, let’s talk files. If your brand assets are scattered across Dropbox, Google Drive, and that one folder called “final_final_noREALLYfinal,” block out an hour to organize. Or, block out an hour each day for the next week or two to tackle it all. Future you will thank you when it’s time to grab your logo or find that image to send off to a publication.

Also, create one folder where you can store your brand’s core assets such as:

• Logos: Keep your primary logo, variations, and any icons that represent your brand’s identity. Throw out any unused drafts or outdated versions.
• Fonts: Make sure you’re only holding onto the fonts that match your brand’s vibe. Too many font families can lead to design confusion anyway.
• Color palettes: Stick to a primary palette and a secondary one for accents. Purge any colors that no longer align with your brand’s overall aesthetic.
• Imagery: Clear out outdated stock photos or images that don’t fit your current look and feel.

And for goodness sake, start labeling your files appropriately. I find myself with a dropped jaw when asking a client for content and I am met with thousands of generic “IMG_0956”. Come up with a system that makes sense in your head because it will shave off the hours you are currently wasting searching through files every time you need something. Organizing your brand assets streamlines everything about your workflow. After all, time is money.

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Feeling inspired to refresh your brand?

If you’re feeling like it’s time, don’t wait for the next season to come around. Take action now, even if it’s just a few small tweaks. And, if you need a hand getting it all in order—whether that’s with a website overhaul, a brand design refresh, or simply just some guidance on where to start—let’s chat! I’ve been there, I get it, and I’m here to help you make your brand feel like it’s working with you, not against you.