We love getting to show you a little behind the scenes as to what it is that we do for businesses of all kinds. If you live for good branding, enjoy drooling over transformations, and are simply curious about the inner workings of marketing these days, you are in good company. We’ve got plenty of it for you. And we figured what better way to invite you into this part of our world than right here on The Haus Edit through some good ol’ fashioned case studies. This first one is a goodie and one that we loved working on. So we’ll call this one ‘Case Study One: An Elevated Online Presence for an Airbnb in North Carolina’.

As with all of our projects, our goal is not just to merely make things look aesthetically pleasing, but we want what we design to DO THE WORK. And when we got this message from Jen after their launch, we knew we had nailed it.

So let’s dive into this project…

The Before

Jen & Jeff felt overwhelmed and didn’t know where to start when it came to a website for their North Carolina Airbnb rental. Farm Trouvaille is an incredibly unique rental property in the Blue Ridge Mountains of North Carolina that needed a stronger and equally unique online presence to convey the experience their guests can expect. While Jen and Jeff didn’t even know what they really wanted, they knew that they needed a proper online presence to convey the truly unique experience they offer their guests.

Up until we began working together, they were relying on social media as well as their listing on the Airbnb website to attract their renters. And while that was informative and their rating on Airbnb is top-notch, we knew we could do things in a much bigger way to invite potential renters into their world before even stepping foot on the farm.

Project Objective:

To cultivate a strong and impactful online presence. A place for their guests to be immersed in their world and have all the tools necessary to properly plan their North Carolina getaway and their future stay at Farm Trouvaille.

The Work:

To make things as easy as possible in the future and allow them to be in control of their website, we built their website on the Showit platform. While there are many options out there, we will forever build our client’s online homes utilizing the power and freedom that ShowIt provides. For Jen & Jeff’s project, we also knew that a TONIC template would make the most sense to not only fit their budget, but give them what they needed in a quicker timeframe.

Part of what we do is determine what is truly the best fit for our clients. After doing our initial deep dive, we can tell if a project is going to require a custom build from the ground up or if we can save some time and money by utilizing a high-grade template.

And of course, this is where we have to mention that not every website template out there is created equal. Don’t make the mistake of simply purchasing a template by looks alone. The reason we point our clients to the brands that we do is because of the strategy that the templates are built with.

Okay, back to the project. After we worked to select just the right TONIC template to fit their needs best, we got to work on truly making it their own.

The Result:

We curated a beautiful online presence for their brand and Airbnb property that is as unique as the experience they offer their guests. From adding an online shop for their upcoming merch line as well as building out an interactive seasonal calendar, their guests are not only served in the best way, but also get to immerse themselves in the experience before they even arrive.

With the addition of copywriting services, we were able to take the information Jen and Jeff wanted to share and ensure that it not only spoke to potential guests in the most ideal way, but further connected their audience to the story of their farm, their brand, and their legacy.

From the Client:

“If I didn’t do this I would still be sitting here scratching my head on what to do. You made it easy, put everything in neat little boxes and it wasn’t overwhelming anymore. I have a beautiful website and I don’t know if there are enough words to say how thankful I am that I chose to work with you.”

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You can visit Farm Trouvaille online right here.

No matter your industry or business, elevating your online presence is a guaranteed way to not only increase your authority, but your revenue as well. And specifically for Airbnb owners, building your own online presence only helps you to stand out as a premiere option for travelers coming to your area.

Interested in working together?

Click here to tell us all about you and your project – we can’t wait to chat more about how we can work together to create something incredible for your brand!

P.S. You can also dive into more of our projects and case studies right here.